Gone are those days when I would look for ‘skip ad’ button when an uninvited ad pops up during my movie viewing experience. This beauty from the stable of Nike totally captured my heart,soul, brain and ears for the past 3 days. It’s powerful, foot-tapping, adrenaline rushing and made me swoon over dark skins. But most importantly, it pushes me constantly out of my comfort zone of lazing around and inspiring me to do at least 30 minutes of free-hand every day.
Another USP of this video is that though Deepika Padukone is the brand ambassador of Nike, but this video relies so small on her star-power and so big on the strengths of the other female sports icons of India. Now I didn’t recognize them at first glance (except Joshna Chinappa) and it was totally my fault. But this also reveals the lack of promotion female sports of our country suffers through. At the time when atrocities on women has become staple part of our every day media devouring, ‘ Da Da Ding’ makes me feel good to be a woman.
This video makes me think about stars, moon, dancing and free-flowing dresses. It also takes me back to the golden age of Indian cinema when Dev Anand and Mala Sinha crooned ‘ Dheere Dheere Chal Chand Gagan Mein’. I have a quite attraction-repulsion feeling towards Ryan Gosling. But by lending his soulful voice in ‘City of Stars’, he floored me lock,stock and barrel.
It’s hard to match Rahat Fateh Ali Khan but for me, Harshdeep Kaur just did that. Just recently my intense song searching in YouTube led me to this gem. I am a fan of Harshdeep’s husky voice since her Sa Re Ga Ma Pa days but in this video, she took her singing to another level. and the cherry on the top? Irshad Kamil’s rendering of Shiv Kumar Batalvi’s immortal lines at the start and the very end of the song.
I have not heard about poet Shiv Kumar Batalvi before ( what’s new in that?) till the song ‘Ik Kudi’ from ‘ Udta Punjab’ caught my attention. And when i learned about the story behind penning down the lines ( heart-break, loss of love etc.) ‘ Aaj din chadeya, tere rangbarda’, the song opened another can of thoughts to me.
I don’t go all mushy with kids often. But in this video, my heart broke into tiny pieces after seeing the kindness of this amazing little man. How lucky his parents must have been to have such a gem of a boy. So far, most of the children appear to me totally narcissist, but this pocket-size Portugal fan surely taught me better.
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